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I recommend that you include keywords in a webpage's title tag. This title tag is not the same as a Meta tag, however it is worth considering it in relation to them. Whatever text you put in the title tag (between the portions) will appear in the title bar of the visitors internet browsers when they are looking at the site.
The actual text you put in the title tag of each page is by far one of the most crucial factors in search engine optimization. In addition, nearly all major search engines will use your title tag as the title of your page in your listings.
If you designed your website as a bunch of linked pages, and not just a single home page, you need to bear in mind that each and every page of your entire website must be optimized for search engines. Using your keywords in the title of each page of your website will improve your rankings and send traffic to your site.
Make sure you add some keywords specific to that page and not just the main keywords for the website. A very common mistake made by lots of companies when they create their website is to only put their business name in the title of every page. Most of the time, many of your potential visitors do not bother to know the name of your business until after they have checked out your site and decided it is worth bookmarking.
So, I understand why you might want your company name in the title of the home page, it may be a waste of important space that could be used for keywords. It is much better to add keywords in the title so that your website will show up closer to the top of the search engine results page.
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